PBS 2023

LA

Laura ALVAREZ

PPG

Marketing Director Brands and Distribution, PPG Architectural Coatings EMEA South

Description

29 years of experience in the building materials sector. International assignments on marketing, sales and strategy development along Europe, US and Latin America. Previous professional experiences in Hilti, Saint-Gobain Building Distribution. Joined PPG in January 2017, responsible for PPG AC South Marketing (France, Italy, Spain, Portugal). Main responsibilities: brand marketing, revenue management, trade and color marketing, digital, commercial excellence.

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